(Toledo, OH) In a move that is bound to shake up local media and advertising circles, the Toledo Free Press announced today that it will begin production of a weekly, home-delivered newspaper after the first of the year.
The move will give TFP more copies in its distribution area than any print publication in Northwest Ohio, and most of the weekly copies will be distributed to single-family homes in Lucas, northern Wood, and southern Monroe counties.
Fifteen thousand copies of the free paper will still be available for pickup at free stands in more than 500 locations.
"Reader and advertiser input is the only reason we're doing it," said Tom Pounds, Toledo Free Pres president and publisher. "Our five-year plan was to get to 50,000 [copies], and here we are two years later going to 150,000."
The move will likely have adverse effects on the Toledo Blade, Toledo's only daily newspaper. The Free Press will offer approximately 20,000 copies every Sunday more than the Blade and - while Pounds did not disclose advertising rates in his statements - the Free Press has been very aggressive in its ad rates during its first two years of operation.
The Blade - which has ongoing labor disputes and locked out a number of its union members this year - can ill afford to lose the lucrative Sunday advertising revenue that TFP is likely to siphon away.
Full disclosure note - historymike is a freelance journalist whose work has appeared in the Toledo Free Press on many occasions.