Jan 14, 2007

Yet Another Toledo Graffiti Mystery

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Toledo stencil graffiti featuring horse and scissors(Toledo, OH) Quite a few months ago I documented a graffiti mystery involving a stenciled painting of a man, alternately described as James Dean or Jack Kerouac.

To the left is another stenciled image, which appears to be a pair of scissors and a bucking bronco.

These images tend to be found on metallic electrical or traffic boxes near street corners; this partcular image is on a traffic box located on Secor Road near the Toledo Clinic.

I am seeking opinions on the meaning and source of this graffiti. Perhaps, though, the artists involved are performing a form of guerrilla marketing.

While this stencil graffiti technique is unlikely to be a tactic recommended by Mark Bove, certified guerilla marketing coach, he can show small business owners how to maximize their marketing dollars.

Guerrilla marketing is an excellent choice for most small businesses, and when coupled with the right coaching and implementation it can make a significant improvement in a business owner's ability to succeed.

The basics of guerrilla marketing are quite simple:

1. Identify a target market
2. Reach them through their daily routines


Mark Bove can show you how to focus on a particular target groups and find ways to reach them that do not necessarily involve bombarding them with a lot of extra information. He will teach you the tips and tricks that only come from real world experience with guerrilla marketing.

As a former business owner I heartily agree with Mark Bove's guerrilla marketing approaches, and you can thank him for sponsoring this post by clicking on one of the above links.

11 comments:

historymike said...

An Article by Christopher Borelli on local stencil graffiti.

He notes the same Kerouac/Dean image I referenced last January on Secor at Laskey.

Kate said...

I would imagine this connotes the meaning of clipping the mane of a wild stallion.

Anonymous said...

There used to be a hair-cutting place called The Mane Event. Don't know if they're still in business -- but this could be an "ad" for that.

liberal_dem said...

Guerrilla marketing

What does a horse have to do with the ape family?

Anonymous said...

Actually, that would be the mark of graffiti artist "Pony Cutter"

Otchster said...

the stencil is defiantly jack keroauc.. two stencils can be seen while heading west on Sylvania ave, at the auto zone (on the base of the autozone sign) in between douglas and secor...

Anonymous said...

im pretty sure that the stecil is done by SCZR, hence the scissors, and the pony is for the PNY crew....im pretty sure thats it. its not guerilla marketing, is graffiti. there are a couple more on sylvania near lewis.

Anonymous said...

Hahahaaaa "cutting the mane of a wild stallion" nice guess. SCZR formerly of the PNY crew. He runs with MAS nowadays...

Smokey the Bear said...

The stencil is by the local street artist "Pony Cutter". And to the comments above me: It's SCRZ not SCZR. You have dyslexia.

Anonymous said...

definetly pony cutter. the moniker known as scrz has nothing to do with that haha.

Anonymous said...

Yeah this is definitely Pony Cutter AKA PNY CTR. He's got some stickers next to my house with another writer named AMIK? and Death13. I like his Death13's stickers but his throwies suck.