(Toledo, OH) Quite a few months ago I documented a graffiti mystery involving a stenciled painting of a man, alternately described as James Dean or Jack Kerouac.
To the left is another stenciled image, which appears to be a pair of scissors and a bucking bronco.
These images tend to be found on metallic electrical or traffic boxes near street corners; this partcular image is on a traffic box located on Secor Road near the Toledo Clinic.
I am seeking opinions on the meaning and source of this graffiti. Perhaps, though, the artists involved are performing a form of guerrilla marketing.
While this stencil graffiti technique is unlikely to be a tactic recommended by Mark Bove, certified guerilla marketing coach, he can show small business owners how to maximize their marketing dollars.
Guerrilla marketing is an excellent choice for most small businesses, and when coupled with the right coaching and implementation it can make a significant improvement in a business owner's ability to succeed.
The basics of guerrilla marketing are quite simple:
1. Identify a target market
2. Reach them through their daily routines
Mark Bove can show you how to focus on a particular target groups and find ways to reach them that do not necessarily involve bombarding them with a lot of extra information. He will teach you the tips and tricks that only come from real world experience with guerrilla marketing.
As a former business owner I heartily agree with Mark Bove's guerrilla marketing approaches, and you can thank him for sponsoring this post by clicking on one of the above links.