(Toledo, OH) The light blue plastic bags get tossed by a person in a car over the weekend, and these packets of advertising flyers clutter the streets of my neighborhood.
The Toledo Blade calls this service Precision Marketing, and it is designed to put ad material in the hands of consumers who do not receive the Blade on Sunday.
Unfortunately, I would hazard a guess that most of these ads go unread. Moreover, they serve as a bright blue beacon to criminals about the houses that are currently unoccupied, as the owners are not around to retrieve the accumulating bags.
The Toledo Blade in not the only culprit, as other vendors deliver material in plastic bags. However, it is my experience that the people who deliver the Blade's bags in my neighborhood make no effort to do anything more than drop these at the street.
And the "precision marketing" soon becomes a soggy pile of mud-covered rubbish that seems to serve no purpose beyond adding to local litter problems.