As an independent voter with a crappy HSA medical insurance plan, I suppose that I am just the sort of person that the Democrats will love to court in 2008. Hillary Clinton just released an ad in Iowa this week that pushes the idea that many Americans feel "invisible" to their government. Here is the campaign ad, courtesy of YouTube:
I am, to say the least, underwhelmed at this first major advertising volley by a Democratic candidate. Senator Clinton mouths some uninspiring words bereft of content as a schlocky, contrived, amber-waves-of-grain musical accompaniment lulls the viewer into a stupor.
Hillary walks with a farmer, shakes hands with a machinist, hugs a pizza worker, reads with a small child, smiles with a single mom, hugs a veteran, talks with some more farmers, hugs an old lady, and brings a smile to a college girl's face. All the while the same background music - which sounds like a rejected score from TV's "Little House on the Prairie" - makes a lame attempt to tug at the heartstrings.
The closest this advertisement gets to passion is when when Hillary, reaching from deep within her well-rehearsed soul, and with as much authenticity as a set of faux wood blinds, declares that "if you're a family that is struggling, and you don't have healthcare, well, you are invisible - to this President."
The spot ends with Senator Clinton declaring that workers, single moms, and soldiers are "not invisible" to her, and that they will not be invisible to the next President.
Now, admittedly, I will grant that many people feel a sense of detachment from their government representatives, and that quite a few Americans have stopped believing that this is a land of opportunity. However, the entity that is clearly invisible (pun intended) is this campaign ad, or at least what should pass for a message in this era of political soundbites and impression-driven campaign marketing.
Senator Clinton: tell us what you are going to do for us, and do not annoy us with sappy, Hallmark-sounding campaign ads that have less substance than a half-eaten Twinkie with its filling sucked out.